DE FACTO IS A CREATIVE, EDITORIAL AND PR AGENCY FOUNDED BY COMMUNICATIONS AND PR DIRECTOR LISA BAKER AND CREATIVE DIRECTOR JOHN-PAUL PRYOR.
DE FACTO IS A MULTI-DISCIPLINARY ENTITY SPANNING EVENTS PRODUCTION, COPYWRITING, EDITORIAL DIRECTION, ART DIRECTION, CONTENT STRATEGY, TALENT ACQUISITION, CONTENT CREATION, CREATIVE DIRECTION, BRANDING CONSULTANCY, AND MORE.
LISA BAKER AND JOHN-PAUL PRYOR HAVE INDIVIDUALLY PRODUCED WORK FOR CLIENTS AS DIVERSE AS M&C SAATCHI, DAZED MEDIA, WAR CHILD, THE VENICE BIENNALE, REEL ART PRESS, ARCADIA GROUP, MASLOW’S MORTIMER HOUSE, SAATCHI, FLAUNT MAGAZINE, ANOTHER MAGAZINE, AND MANY MORE. LISA BAKER AND JOHN-PAUL PRYOR HAVE INDIVIDUALLY PRODUCED WORK FOR CLIENTS AS DIVERSE AS M&C SAATCHI, DAZED MEDIA, WAR CHILD, THE VENICE BIENNALE, REEL ART PRESS, ARCADIA GROUP, MASLOW’S MORTIMER HOUSE, SAATCHI, FLAUNT MAGAZINE, ANOTHER MAGAZINE, AND MANY MORE.
DE FACTO COMBINES THEIR TALENTS TO CREATE AN AGILE FUTURE–FOCUSED AGENCY FOR A FAST-CHANGING WORLD.
SERVICES
STRATEGIC STORYTELLING – 360-DEGREE BRAND IDEATION, POSITIONING, TONE OF VOICE, RE-BRANDING PUBLIC RELATIONS - PRESS RELEASES, PRESS CAMPAIGNS, SUSTAINABLE RELATIONSHIP BUILDING EDITORIAL DIRECTION – DEVELOPMENT OF EDITORIAL IDENTITY ACROSS MULTIPLE CHANNELS EDITORIAL PRODUCTION – COMMISSIONING, EDITING AND PRODUCTION OF EDITORIAL CONTENT COPYWRITING - CREATION OF TAG-LINES, SLOGANS, HOUSE STYLE TO ENCAPSULATE BRAND VALUES CONCEPT INCUBATION – DELIVERING ORIGINAL IDEAS FROM CONCEPTUAL GENESIS TO COMPLETION PLATFORM DESIGN – WEBSITE DESIGN, DEFINING THE LOOK AND FEEL AND OF YOUR ONLINE PRESENCE CONTENT PUBLISHING – PRODUCING CONTENT ACROSS MYRIAD PLATFORMS TALENT ACQUISITION – SOURCING OF TALENT IN THE ARTS & CULTURE SPHERE EVENT PRODUCTION – THE PRODUCTION OF CULTURAL EVENTS, TALKS, SEMINARS AND MORE
JOHN-PAUL PRYOR IS A FREELANCE MEDIA CONSULTANT, EDITOR, CREATIVE DIRECTOR AND JOURNALIST. HE WORKS ACROSS PUBLISHING, FASHION, ADVERTISING AND EVENTS, AND IS BOTH THE FORMER EDITORIAL DIRECTOR OF M&C SAATCHI AND ARTS AND CULTURE EDITOR OF DAZED. HE IS ALSO A PUBLIC SPEAKER AND HAS HOSTED EVENTS IN BOTH LONDON AND LOS ANGELES, WHERE HE IS KNOWN AS A VIBRANT CULTURAL CONNECTOR. HE IS AN ENGAGING PUBLIC SPEAKER AND HAS BEEN INTERVIEWED FOR A NUMBER OF STYLE TITLES. JOHN-PAUL’S KNOWLEDGE SPANS A VAST CULTURAL LANDSCAPE. HE IS A PUBLISHED AUTHOR AND HOLDS A BA (HONS) DEGREE IN ENGLISH LITERATURE & PHILOSOPHY, A POST-GRADUATE DIPLOMA IN JOURNALISM AND A POST-GRADUATE DIPLOMA IN ACTING FROM RADA.
LISA BAKER IS A VISUAL ARTS & CULTURE COMMUNICATIONS CONSULTANT BASED IN LONDON. PROVIDING PUBLICITY FOR GALLERIES, ART FAIRS, PUBLISHING HOUSES AND CULTURAL FOUNDATIONS, AS WELL AS LEADING PHOTOGRAPHERS AND ARTISTS. CURRENT AND RECENT CLIENTS INCLUDE REEL ART PRESS, DAVID BAILEY, NADAV KANDER, RONNIE WOOD, THE OTHER ART FAIR PRESENTED BY SAATCHI ART, KENSINGTON + CHELSEA ART WEEK, WOMEN IN ART PRIZE, KOESTLER ARTS, THAMES & HUDSON, AND MORE. THROUGH HER LONGSTANDING REPRESENTATION OF UK PUBLISHING COMPANY R|A|P, LISA BAKER HAS ALSO WORKED ON PUBLICITY CAMPAIGNS FOR PHOTOGRAPHY BOOKS BY THE LIKES OF LED ZEPPELIN, PATTIE BOYD, BILLY NAME, BRIGID BERLIN, DANNY FIELDS, GODLIS, ART KANE, BILL BERNSTEIN, BURT GLINN AND SANLE SORY.
